Our Story

There’s a particular frustration that many of us have felt but rarely talk about. It’s not about the workload or the grind of the day. Instead, it’s about that moment in the morning when you button up a stiff, constricting shirt, knowing you’ll spend the day fidgeting and feeling out of place. For me, this frustration hit hard during my daily commute to the office. By the time I arrived, my once-crisp white shirt was damp, wrinkled, and stained. I didn’t just feel uncomfortable—I felt less like myself.

I started wondering why this was the norm. Why did looking professional have to mean feeling constrained? It wasn’t just an inconvenience; it was a constant distraction that left me feeling disconnected. If I wouldn’t willingly wear these clothes at home to relax, why was I forcing myself into them every day? It felt like a small but persistent barrier to being fully present, whether at work or in social settings.

That frustration sparked a journey. I dove into learning about fabrics, garment construction, and the small details that make clothing not just wearable, but enjoyable. I experimented with materials and designs, trying to create something that didn’t just look good but actually felt good. Along the way, I realized that clothing could be more than just a uniform—it could be a way to feel at ease while still looking polished. And with that, Elaquokka was born.

Why Elaquokka? The name Elaquokka reflects what we’re all about. Quokkas are known as the world’s happiest animals, always exuding warmth and positivity. That’s the kind of energy I wanted to bring into every piece of clothing we create. For me, Elaquokka is more than a brand—it’s a reminder that we don’t have to sacrifice comfort for professionalism. We can have both.

Our Mission At its core, Elaquokka is about connection. I’ve always believed that feeling comfortable in your own skin (and your clothes) makes it easier to connect with others. Whether you’re in a meeting, grabbing coffee with friends, or simply working from home, the right clothing can help you feel more present and grounded. That’s what we aim to do—to create clothing that helps you feel like yourself, no matter where you are.

The Comfort Shirt The first thing I set out to create was a better button-up shirt. I wanted something versatile enough to wear during a long workday, yet comfortable enough to keep on for a dinner with friends. I tested countless fabrics and fits until I found a combination that felt just right. The result is a shirt that fits seamlessly into your life—a piece that’s professional without being rigid; comfortable without feeling sloppy.

What’s Next? This is just the beginning. My goal is to keep listening, learning, and improving. Every shirt we make is a reflection of the feedback we’ve received and the values we hold: comfort, connection, and quality. If there’s one thing I’ve learned through this journey, it’s that small details make all the difference. I’m excited to keep refining those details and creating pieces that truly make a difference in how people feel every day.

Thanks for being part of this journey. Whether you’re putting on one of our shirts for work, a coffee date, or just a quiet day at home, I hope it brings a little more ease and joy into your life. Let me know what you think—your feedback means the world to me.